A house of creations
EMSENSA is a house of creations that brings good intention into everyday life, through objects, words and experiences. A mug can invite you to pause. A book can open a moment of feeling.
The form may change. The intention stays the same.
The EMSENSA story
Some moments stay with us forever. Others happen every day.
A smile.A hug.A quiet morning.A conversation with someone dear.
The story, told by Roxana
Roxana Alina Popa, founder of EMSENSA
365
days of shared moments
100
living moments, in a book
1
mug, with a message inside
4 December 2024 – 6 December 2025
What is an eternal moment? Eternal Moments began with that question: 365 days of posts, 365 moments from our lives. Day after day, the project became a practice of attention, presence and simple joy.
The 365 moments on Instagram · @eternalmomentdailyLeadership Createrra
Roxana began turning the moments into a book: “100 de momente vii” (100 living moments, written in Romanian), moments written through the senses, inviting you to rediscover life through what you see, hear, touch and feel. Then, from the wish to create an object that keeps people company day after day, a mug was born.
About the bookThe EMSENSA dream
A house of creations where intention takes shape through objects, words and experiences. The dream: for these creations to reach as many homes, cafés, restaurants and places where people share life as possible.
A name with a story
A name that keeps the beginning of the story and leaves room for everything that follows.
EM
The name keeps the link to the project it was born from: 365 moments, noticed and shared.
SENS
SENSA expresses the idea of feeling and living every moment with presence.
A
For Roxana, the last letter carries a personal meaning: growth and expansion.
What we believe
We believe objects can carry intention.
We believe wellbeing can be cultivated.
We believe in the power of simple moments.
Because life isn’t made only of big moments. Every moment is life.
The first creation
Every mug starts as stoneware and is hand-thrown on the potter’s wheel.
A matte glaze, fired at 1,200°C. Suitable for hot and cold drinks.
A ceramic decal, fixed with a second firing. The message sits on the inside wall or, for short messages, at the bottom of the mug.
We pack every mug with care. Each piece has small variations that make it unique.
365
days of moments shared on Eternal Moments, before the first creation.
1.200°C
the temperature at which each mug’s matte glaze is fired.
You choose a message from the collection or your own words. If you like, we’ll find the right wording together.
The world of our creations
Mugs are our first creation: a familiar object, with a message you discover inside.
DiscoverThe book „100 de momente vii” (“100 living moments”), written in Romanian, invites you to feel through text and illustration.
DiscoverIntention expressed through scent, texture and the atmosphere of a space.
Ways of meeting that keep presence, care and connection at the centre.
Our vision
“Our dream: a sense of wellbeing in every life an EMSENSA creation reaches.”
— Roxana Alina Popa, creator of EMSENSA