A house of creations
A mug hand-thrown on the potter’s wheel, with a thought chosen with intention inside. You discover it slowly, as you drink: a pause, a question, an invitation to be present.
The EMSENSA story
Some moments stay with us forever. Others happen every day.
A smile.A hug.A quiet morning.A conversation with someone dear.
The story, told by Roxana
Roxana Alina Popa, founder of EMSENSA
365
days of shared moments
100
living moments, in a book
1
mug, with a message inside
4 December 2024 – 6 December 2025
What is an eternal moment? Eternal Moments began with that question: 365 days of posts, 365 moments from our lives. Day after day, the project became a practice of attention, presence and simple joy.
The 365 moments on Instagram · @eternalmomentdailyLeadership Createrra
Roxana began turning the moments into a book: “100 de momente vii” (100 living moments, written in Romanian), moments written through the senses, inviting you to rediscover life through what you see, hear, touch and feel. Then, from the wish to create an object that keeps people company day after day, a mug was born.
About the bookThe EMSENSA dream
A house of creations where intention takes shape through objects, words and experiences. The dream: for these creations to reach as many homes, cafés, restaurants and places where people share life as possible.
Read the whole storyThe EMSENSA experience
Three moments and a single intention: to pause, to discover and to give a sense of wellbeing.
01An object to use
Stoneware hand-thrown on the potter’s wheel, with a matte glaze and a natural clay base. On the outside, only the EMSENSA symbol, pressed into the clay. A mug for your morning coffee or your evening tea.
02A message to discover
A thought chosen with intention waits for you inside: on the wall of the mug or, for short messages, at the bottom. A question, some encouragement, an invitation to be present. The collection messages are in Romanian.
03An intention to pass on
You choose a message from the collection or your own words. A gift that says something words can’t always hold, along with a card written by you.
The first creation
Every mug starts as stoneware and is hand-thrown on the potter’s wheel.
A matte glaze, fired at 1,200°C. Suitable for hot and cold drinks.
A ceramic decal, fixed with a second firing. The message sits on the inside wall or, for short messages, at the bottom of the mug.
We pack every mug with care. Each piece has small variations that make it unique.
1.200°C
the temperature at which each mug’s matte glaze is fired.
2
firings: one for the glaze, the second fixes the message into the ceramic.
You choose a message from the collection or your own words. If you like, we’ll find the right wording together.
The collection messages
Founder of EMSENSA
“How can we turn an inner state into a lived experience?”
For 365 days, Roxana noticed the beauty of ordinary moments. She photographed them, wrote about them and shared them day after day. In images and words she looked for calm, gratitude, care, hope and connection.
From that journey came the book “100 de momente vii” (100 living moments) and the first EMSENSA creation: a mug, with a message discovered at the end of your drink. Every creation is made with care for the person who receives it and for the moments it shares with them.
A name with a story
A name that keeps the beginning of the story and leaves room for everything that follows.
EM
The name keeps the link to the project it was born from: 365 moments, noticed and shared.
SENS
SENSA expresses the idea of feeling and living every moment with presence.
A
For Roxana, the last letter carries a personal meaning: growth and expansion.
Moments lived
Honestly, since I’ve had this mug, I look for it every morning just to drink my coffee from it. It may seem like a small thing, but the message “Ai grijă de tine” (Are you taking care of yourself) gives me a really lovely feeling. It’s like a little reminder I need too sometimes: to stop for a moment and remember to take care of myself, not just of the people around me.
The Emsensa mug is the first one I reach for on the mug shelf! Its message, “E seară… lasă totul” (It’s evening… let it all go), reassures me that I did everything I had to do today and keeps me optimistic that I’ll carry on tomorrow. It’s much more than a mug: it’s a little piece of a beautiful person, who is with me every day.
It’s the mug I drink coffee or tea from when I’m at home. I have other nice mugs too, but none like this one. I’m very fond of it. It makes me feel premium, like I’m on holiday.
The creations Emsensa makes are full of love and energy, and they pass on a sense of wellbeing and lots of joy. In our family we have just one mug and we “fight” over it every time, because we all want to use it. The message on this unique creation is a powerful one: “Respiră… încă ești aici!” (Breathe… you’re still here!)
After I finish my coffee and see the writing inside, I start to breathe and stop rushing anywhere, to just be with myself. A sense of inner calm and a brake on a hectic life, I’d say.
I drink coffee in the morning and tea around midday from this mug. A rush and a gentle comfort come over me. And the message written inside the mug gives me strength and energy to face the rest of the day. Simply… I love it.
Our dream: a sense of wellbeing in every life an EMSENSA creation reaches.
Cafés · Restaurants · Events
A coffee, a tea, a moment of rest. As your customer savours the drink, they discover a message chosen with intention: a question, a thought or an invitation to be present.
You choose a message from the collection or a personalised one, matching the story of your venue or the intention of your event. A single EMSENSA design, in the same colours, for larger orders.
Ask for details for your venueFour versions. The same intention.
You choose the size, the shape and the message.
300 ml
With handle
A simple message from the collection or a personalised message
300 ml
Without handle
A simple message from the collection or a personalised message
200 ml
With handle
A simple message from the collection or a personalised message
200 ml
Without handle
A simple message from the collection or a personalised message
Words · The EMSENSA book
100 living moments · written in Romanian
So that you don’t die a little every day.
A collection of moments written through the senses, inviting you to rediscover life through what you see, hear, touch and feel. Its pages also include the interview “Despre a simți” (On feeling), with Marius Spiridon.
Pre-order the book · 70 RONFrequently asked questions
A stoneware mug, hand-thrown on the potter’s wheel in Romania, with a message chosen with intention inside. The message sits on the inside wall or, for shorter messages, at the bottom of the mug, and you discover it as you drink your coffee or tea. On the outside, the mug carries only the EMSENSA symbol, the “S” pressed into the clay.
The EMSENSA collection includes “Respiră… încă ești aici” (Breathe… you’re still here), “E dimineață… și asta e suficient” (It’s morning… and that’s enough), “E seară… lasă totul” (It’s evening… let it all go), “Mai ai o zi, nu o grăbi” (You have one more day, don’t rush it), “Ridică privirea…” (Look up…), “Ce liniște…” (Such stillness…), “Ești bine?” (Are you okay?), “Ai grijă de tine?” (Are you taking care of yourself?), “Breathe… you’re still here”, “It’s evening… let it all go”. Most messages are in Romanian, just as they are made on the ceramic. You can also choose a personalised message, in Romanian or English: a thought, some encouragement or a question, and if you like we’ll find the right wording together.
Yes. Every mug is thrown on the potter’s wheel in Romania, given a matte glaze and fired at 1,200°C. The message is applied as a ceramic decal and fixed with a second firing. Each piece has small variations that make it unique.
Yes. Stoneware fired at 1,200°C and a message fixed with a second firing stand up to the dishwasher and to hot or cold drinks.
The collection mug holds 300 ml and has a handle. For venues, events and larger orders we make four versions: 300 ml or 200 ml, with or without a handle, with a message from the collection or a personalised one.
We ship by courier anywhere in Romania in 1–2 working days from confirmation, with 1–3 working days in transit. Delivery is free on orders over 200 RON; below that it costs 19 RON. We also deliver to the other EU countries: shipping is shown at checkout, by country, transit usually takes 3–9 working days, and payment is by card. Mugs with a personalised message are made to order.
It’s a gift with intention: for you or for someone dear, for Christmas, a birthday or as a thank-you. You can add a personal gift message to your order, and the mug leaves in protective packaging, ready to give.
You can pay online by card, securely through Stripe, or cash on delivery, directly to the courier. You have 14 days from receipt to return it, and if a product arrives damaged we replace it free of charge, based on a photo sent within 48 hours.
A sense of wellbeing
See all the messages in the collection, or write to us and we’ll find the right words together, for you or for someone dear.